People often tell me -
"You don't LOOK like an alcoholic!"

Women like me aren’t living under bridges drinking from paper bags.

We are mothers, professionals, wives, caregivers, high-achievers.

We appear “fine” on the outside, but behind closed doors, we are drinking to survive, drinking to numb, drinking to fill the emptiness inside.

I lived this life—I hid my drinking, I suffered in silence, and I nearly didn’t make it out. The shame and stigma surrounding women and addiction kept me trapped in a cycle of self-destruction that almost killed me.

It doesn’t have to be this way. We’ve been taught that drinking is normal -

but what’s normal about feeling powerless?

Karen & Rescue - Frisco - at NJ Shore

I suffered needlessly for years. I’ve lost friends to this disease. Now, I dedicate my life to helping women reclaim their happiness and purpose—before it’s too late.

Karen Rubinstein

Alcohol Wasn't My Real Problem

Before

The drinking wasn’t the problem—

it was the symptom.

For years, I thought I needed alcohol.

In reality, I needed healing.

Women are drinking more than ever, yet we’re still isolating at home, terrified of admitting we need help.

I know that fear. I’ve been there.

But I also know what’s on the other side—and I promise, it’s better than you can imagine.

It starts with one choice: asking for help.

That’s when your real journey begins.

After

The Truth About Women and Alcohol

"The rate at which women are

dying from excessive drinking

is rising faster than that of men."

- The New York Times

I Refuse to Let Another Woman Struggle in Silence

Mission

To empower women struggling with addiction and mental health challenges by breaking the illusion of normalcy, dismantling shame, and helping them reclaim their power.

Recovery isn’t just about quitting drinking—

it’s about becoming the woman you were meant to be.

Vision

To create a world where women are equipped with the knowledge, tools, and support to address the root causes of addiction and mental health struggles.

By exposing the truth—that drugs and alcohol are not the problem, but symptoms of deeper pain—I envision a future where healing and community support are accessible, transformative, and life-changing.